Getting your marketing game right gives you an important head-start in business. Knowing who your customer is, what they want, where to find them and how to communicate and engage with them are just a few critical things that have to be considered in your marketing strategy. Add in the rise of AI in the workplace, several changes to social media algorithms and the application of machine learning in business – it can all get pretty overwhelming! Learn about how to evolve your marketing strategy to remain relevant with the shifts in your environment in this complimentary webinar.
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Lelemba is the Principal at Africa Trust Group, with over 15 years' experience in private, public and government institutions across South Africa, Zambia, Ivory Coast, Ghana and other sub-Saharan countries. This is including nearly 7 years as Zoona's Chief Marketing Officer, where she was responsible for creating Marketing and Brand Strategies for one of Africa's top fintech companies. With awards such as Most Influential Global Marketer and Africa's Most Influential Woman in Business under her belt, there is no one better-suited to guide you through How to Create an Effective Marketing Strategy